Northbound Labs
A fully customized content strategy & 30-day calendar, built for you by a Senior Director of Marketing. Delivered in 7-10 business days.
From idea to first sale in 45 days. Even if you've never built a digital product before.
We will open the next cohort in October. Join the waitlist to get first access.
You don’t need generic content advice. You need someone with real experience to sit down with your account and build you a content strategy that actually works.
A fully customized content strategy & 30-day calendar, built for you by a senior content strategist. Delivered in 10-15 business days.
We will open the next cohort in October. Join the waitlist to get first access.
Brought to you by the team that did this in 6 months:
$185K+
in sales
30K
followers
2K+
customers
7.9M
views
Brought to you by the team that did this in 6 months:
THE PROBLEM
You've been posting, but it isn't working.
Or maybe you haven’t started yet because you feel stuck and you’re not confident about the strategy.
So you keep second guessing: the pillars. The niche. The hooks. The content calendar. Whether you’re even talking to the right person.
You’re either paralyzed before you start, or grinding through content that isn’t landing, and you can’t figure out why.
That's exactly the kind of thing that's hard to see when you're inside it.
THE SOLUTION
What if someone with a trained eye & experience under their belt pointed you in the right direction?
Not to overwhelm you with a new framework to figure out.
Not to upsell you on another offer in order to make it work.
Just someone with real content and marketing expertise who sits down with your account, works with you on your strategy, and hands you a clear strategy & actionable plan for the next 30 days.
That's The Content Accelerator.
WHO THIS IS FOR
This is for you if...
You haven't posted yet and feel a lot of uncertainty about your content strategy & plan because you know it's a critical decision
You've started posting content but you feel a bit lost or the traction just isn't there yet
You have an offer (a product, a service, a personal brand) or you’re building one out, but your content isn't bringing in the right people, or converting the way you hoped
You've tried out some resources (maybe a course or a template or two) but you need someone to look at your specific situation and help you apply it.
You have a vision for a new direction that your content can take, and want some guidance, feedback, and help putting it together
You're done guessing and throwing spaghetti at the wall. You want a plan built for you by a real expert.
This is NOT for you if...
You’re looking for someone to create the content for you
You're looking for ongoing 1:1 coaching. This is a one-time deliverable to set you in the right direction, not a retainer.
WHAT PAST CLIENTS HAVE SAID...
At just 3k followers now, I've got over 400 downloads of my first digital product, plus some cold coaching enquiries!
I am just blown away by this, it is literally just so clarifying and helped me reframe all the chatter in my head into a path forward. I have felt very lost and have just been like "throw spaghetti against the wall and see what sticks" kind of posting. But with Daisy analyzing which posts have worked, she was able to help me understand WHY and also how to REPLICATE it into a system and funnel. I feel like this giant weight has lifted. Having the guide posts of what I should be doing is a freaking game changer I'm so excited!
...Having a set of experienced eyes on my content has been the BEST! I can't thank you enough! I'm also blown away with how much material you give out in your courses. I've learned less for way more money in other courses!
...the second piece of content I posted from the plan got almost triple the views of anything I'd ever posted on my own, and 2x'd my previous follows and saves from a single piece of content, all within about 24 hours of posting... Daisy's content plan changed that almost immediately... After receiving it, I felt clearer and genuinely excited to post again... If you're stuck, second-guessing your content, or just can't get out of your own way, this is the push that gets you moving.
...It was good to get not just a strategy but also well-explained reasons and the context of why the strategy was built that way... I've taken the strategy and the content ideas and further refined them and I'm happy with the content I am creating. I feel that they are now more aligned to what I want to say and to my intended audience... I now have a structure that I can continue to work on as I continue beyond the 30 days that the accelerator tackles... The level of detail is excellent.
...you did this without judgement or making me feel like I failed - a credit to your professionalism and approach... I felt exposed and nervous about what the audit would reveal. I can honestly say that your approach was so considerate and non-judgemental that I feel even more confident... I started making the changes you recommended - the stan store, updated bio, story highlights, etc. And I started building out content using your plan... This was so worth the investment!
...the audit and 30-day content calendar gave me real clarity on how to sharpen my strategy moving forward. It's honestly better than any AI tools I've used, and I've tried a fair few!... At just 3k followers now, I've got over 400 downloads of my first digital product, plus some cold coaching enquiries! It's a proof that the framework works. I can't wait to implement the customised strategies Daisy has developed for me.
I am just blown away by this, it is literally just so clarifying and helped me reframe all the chatter in my head into a path forward. I have felt very lost and have just been like "throw spaghetti against the wall and see what sticks" kind of posting. But with Daisy analyzing which posts have worked, she was able to help me understand WHY and also how to REPLICATE it into a system and funnel. I feel like this giant weight has lifted. Having the guide posts of what I should be doing is a freaking game changer I'm so excited!
...Having a set of experienced eyes on my content has been the BEST! I can't thank you enough! I'm also blown away with how much material you give out in your courses. I've learned less for way more money in other courses!
...the second piece of content I posted from the plan got almost triple the views of anything I'd ever posted on my own, and 2x'd my previous follows and saves from a single piece of content, all within about 24 hours of posting... Daisy's content plan changed that almost immediately... After receiving it, I felt clearer and genuinely excited to post again... If you're stuck, second-guessing your content, or just can't get out of your own way, this is the push that gets you moving.
...It was good to get not just a strategy but also well-explained reasons and the context of why the strategy was built that way... I've taken the strategy and the content ideas and further refined them and I'm happy with the content I am creating. I feel that they are now more aligned to what I want to say and to my intended audience... I now have a structure that I can continue to work on as I continue beyond the 30 days that the accelerator tackles... The level of detail is excellent.
...you did this without judgement or making me feel like I failed - a credit to your professionalism and approach... I felt exposed and nervous about what the audit would reveal. I can honestly say that your approach was so considerate and non-judgemental that I feel even more confident... I started making the changes you recommended - the stan store, updated bio, story highlights, etc. And I started building out content using your plan... This was so worth the investment!
OFFER OVERVIEW
The Content Accelerator
A custom content strategy built for you by a senior content strategist. Delivered in 10-15 business days.
Customized Content Strategy. 30 Day Plan. Only $797 $2578.
Here's what you get:
THE DIAGNOSIS
01
Initial Content Assessment ($299 in Value)
Before we build anything, we do a full read of your performance patterns: what's actually working, what's not, and why. We reverse-engineer your best-performing posts to find the breakout mechanics behind them, and identify the headlines and hooks already earning attention so your whole strategy builds on what's proven, not just what's missing.
02
Competitor Intelligence: The Full Deep-Analysis Document ($199 in Value)
Where a lighter audit gives you a summary of a few formats to remix, the Accelerator gives you the full document behind it: dozens of posts from creators in your niche, ranked by performance, permalinked, with a per-account teardown of what's working and why, plus a brief for how you'd execute your own version of each winning format.
THE STRATEGY
03
Your Ideal Customer Avatar ($149 in Value)
A named, fully drawn avatar for the person you're creating conetnt for, including their mindset, desires, motivations, and why they would choose you. This makes the difference between content that reaches a broad demographic vs content that makes one specific person feel seen.
04
Your Content Pillars ($299 in Value)
3 to 4 pillars built specifically for your offer, your audience, and your growth stage. Not generic buckets: actual strategic categories tied to a business goal, each with winning formats and example post ideas, and the right CTA type, so you know exactly how each content pillar comes to life.
05
Your Full Content Funnel ($299 in Value)
The complete path of how a stranger goes from seeing your first post to becoming a paying customer, with each stage outlined and detailed. Includes a worked narrative that walks one real person all the way through the funnel, so you see exactly how your content turns reach into revenue.
THE ASSETS
06
Your 30-Day Content Calendar ($299 in Value)
A complete, post-by-post calendar for the next 30 days, funnel-split and sequenced to your accounts current stage of growth/conversion. Every post has a format, a pillar it serves, a pre-written hook, and a specific CTA. Open it on Monday morning and you know exactly what to post.
07
Your Personalized Hook Bank ($99 in Value)
20+ hooks written specifically for your niche, your offer, and your audience. Not fill-in-the-blank templates, but actual hooks in your voice, ready to use, each labelled by type and mapped to a pillar so you can easily map the strategy to the execution.
08
Your Account Architecture ($149 in Value)
Your bio, name-field, pinned posts, story highlights, and link-in-bio, all rebuilt to convert a cold visitor before they read a single post. We hand you exact copy options to choose from, all built to maximize conversion after they land on your profile.
09
Your Email Nurture Sequence ($199 in Value)
Content converts harder when it's backed by follow-up. We outline a 5-email nurture sequence, in your voice, that picks up the leads your content brings in and moves them toward your next offer, so nothing you generate goes cold. Built to run on autopilot.
THE SYSTEMS
10
Your Personalized Content Workflow Guide ($99 in Value)
A content system personalized to how you actually work, including a weekly batching system, and a system for improving on-camera presence and comfort, if that's part of what's holding you back. It answers the questions your brain asks every week: how do I execute efficiently? How do I build a workflow that works for my schedule? How do I know if something worked?
11
Your Monthly Analytics Routine ($99 in Value)
A simple monthly review framework... not an overwhelming system for analytics. We outline the three signals that actually matter, how to read them, and a one-sentence monthly recap, so the strategy keeps compounding long after the first 30 days and you stop second-guessing every post.
12
20 min+ Personalized Loom Walkthrough ($99 in Value)
A 20-minute video from me (Daisy) walking you through everything: your biggest opportunities, your pillar rationale, the full funnel walkthrough, how to improve your account profile, and winning competitor formats to remix.
Plus: You Get FREE Access to our Skool Community $240/year
We provide regular Q&A, content reviews, as well as direct access to both Daisy and Sam for free. This is easily a $20 a month service that we're offering for free.
Here's the math:
You pay today
FREE BONUSES: Two Exclusive Bonuses for the next cohort
08
BONUS 01 - Content Creation 101 Mini Course ($97 in Value)
A focused video course covering everything you need to know before you start posting: how to nail your messaging, which formats to use and when, how to write hooks that actually stop the scroll, and how often to post at a pace you can actually sustain. This is the foundation class we wish existed when we started.
09
BONUS 02 - The Reel Vault: 40 Proven Templates ($67 in Value)
40 real Reels that have blown up on Instagram this year, fully reverse-engineered for you. Every template includes the original hook, the structural skeleton, and a fill-in-the-blank version you can adapt to your niche, your story, and your voice. Split across talking head, silent B-roll, and voiceover formats. These aren't vague ideas - they're proven formats with the specifics swapped out, ready to use the moment your plan lands in your inbox.
10
BONUS 03 - The Previous Cohort Findings Report ($67 in Value)
After we complete all 20 audits from Cohort 1, we're compiling everything we find into an anonymous report - the most common mistakes, the missed opportunities, and the patterns that kept showing up across accounts. Real findings, from real audits, across 20 different businesses. This is the kind of insight you'd normally only get if you'd done this work yourself.
You pay today
A few things you might be wondering…
"I'm not sure my account has enough content to audit - will this still work?"
If you’ve posted more than 10 pieces of content, there’s enough to look at. And if super early stage, the assessment just focuses more on the strategy and less on performance data. Either way, you walk away with a full 30-day plan.
"How is this different from just buying one of your courses?"
Our courses are designed to teach you the full system so you can build and run it yourself, and they're great for that. The Content Accelerator is for a different moment: when you've got some of the knowledge but you want someone to take what's specific to you (your offer, your audience, your existing content) and do the strategic build for you. It's the difference between learning to cook and having a chef plan your weekly meals. Both are useful, it just depends on where you're at.
Even if you buy this, you should absolutely go through our courses still. You'll learn so much about the fundamental foundations of marketing on social media to ensure you're set up for success.
"How is this different from buying one of your templates?"
Our templates give you a proven structure to work from, and they're built to make execution faster and easier. The Content Accelerator takes it a step further: instead of you filling in the template, we're doing the thinking and the building based on your specific situation. If you've grabbed a template and found yourself staring at it not sure how to apply it to your niche or offer, this is exactly what fills that gap.
"What if I'm in a niche you don't know anything about?"
Marketing strategy is marketing strategy, regardless of niche. We've worked across B2B, tech, coaching, e-commerce, and creator businesses. The intake form is designed to give us everything we need to build something that fits your world specifically.
"Is there a refund policy?"
Because this is a done-for-you service with real time and work involved, we don't offer refunds once delivery has begun. If you have questions before purchasing, DM us on Instagram or email us, and we're happy to make sure this is the right fit before you buy. We’re confident that what we deliver will far outweigh the investment.
Built by Sam & Daisy - the same team behind $150K in 150 days
We're startup marketing veterans who spent our careers inside small, scrappy teams where there was no playbook, no time to waste, and no excuses.
Daisy built the marketing engine at Nulogy (B2B SaaS) from the ground up, turning content into leads, demos, and customers. Sam led product growth at Elemy, wiring conversion directly into product and messaging and scaling to eight-figure results.
When we launched Northbound Labs, we used the exact system in this course to go from zero to $150K in 150 days, hitting 6 figures in under 3 months.
We built this because we kept seeing creators and solopreneurs sitting on real expertise, unable to turn it into a product people would love, and then struggling to get anyone to see it even when they did build something.
You deserve both: a great product and the system to launch it.
~ Sam & Daisy
TESTIMONIALS
Here's what our customers say about us...
We're Daisy & Sam
We're two startup marketing veterans who spent a combined 30+ years inside early-stage tech companies, all the way to larger corporations, building marketing systems from scratch, often with no budget, no team, no playbook. Just figuring out what works, learning from it, and iterating.
We started Northbound Labs in late 2025 and hit $180K in 180 days from a brand new Instagram account with zero audience. We know what it feels like to bet on ourselves; the fear, the uncertainty, and the courage to do it anyway.
But we know what it feels like to be at the beginning, to post into the void, to not know why something isn't working. And we know what it takes to build a content engine that actually moves a business forward.
That's what we're building for you.
We will open the next cohort in October. Join the waitlist to get first access.
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