Summer Sale! $37 (Valued at $197).
Steal the exact playbook we used to turn content into 1000+ customers within 60 days, starting from a brand new Instagram account with zero existing audience. Plus, for a limited time, you'll get 3 free bonuses ($191 in value).
From idea to first sale in 45 days. Even if you've never built a digital product before.
🚀 Turn Your Content into Sales on Instagram
Steal the exact playbook we used to turn content into 1000+ customers within 60 days, starting from a brand new Instagram account with zero existing audience. Plus, for a limited time, you'll get 3 free bonuses ($191 in value).
What we've accomplished in 6 months:
What we've accomplished within 6 months.
$185K+
in sales
30K
followers
2K+
customers
7.9M
views
THE PROBLEM
You're trying to grow your digital business through content, but you're struggling to generate consistent sales (or any) online.
You've been posting regularly (maybe even 3-5x a day), but those posts aren't gaining any traction
You're looking to start a digital business, but you have absolutely no idea how to turn content into customers
You hired a consultant who talked a big game but couldn't deliver (and wasted a lot of money in the process)
You've taken courses before (or found "free" stuff online) but couldn't implement
You're trying to build a coaching / services business on social media & you're completely lost on what to post
You've built a digital product but haven't gotten any sales, and you don't know what to do next
If this is you, then you're in the right place.
The problem is that no one has given you an end-to-end system that is proven to scale and is built for real businesses with small teams and limited time.
The Content-to-Customer Playbook is a repeatable marketing system specifically designed for small businesses, creators, coaches, and service providers. This system works for digital and physical products.
Implement within days to start driving sales organically, and the system is designed to help you scale fast with ads down the road.
If you've been burned by courses in the past, rest assured that our course will not be bullshit:
HOW WE KNOW OUR SYSTEM WORKS
We stand behind our system because we proved it in real time, building from zero ourselves.
We launched Northbound Labs with no audience or product. Here's what happened in the first 14 days:
We drove 500,000 views by focusing on story-driven, top-of-funnel content.
We'll show you exactly how to create videos that grow and nurture your audience.
We grew from 0 → 4600+ followers
Views don't matter unless you can convert them. We'll teach you how to turn attention into genuine, engaged followers.
We generated $1,700 in a week of presales before we launched our product.
The system converts without paid ads, without a big audience, and without "viral magic". We'll show you how to build your own content-to-customer path to turn followers into buyers.
We got 107 customers
We started accepting payments on 11/10, and within 15 days, we had 107 customers.
After proving our system worked to drive organic sales, we started scaling with ads, here's what we've achieved within 150 days:
30K follows on our Instagram account
2300+ customers
$200k+ in total sales
A growing community of creators, coaches, consultants, and founders
CUSTOMER SUCCESS STORIES & TESTIMONIALS
The Content-to-Customer Playbook has helped thousands of customers grow their digital businesses online.
Here are some of the success stories we've heard from our customers!
Xavier has been trying to generate sales for his digital product, and was unsuccessful. After taking the Content-to-Customer Playbook, he had his first viral posts ever (>40K views) which helped double the size of his account, generate 100+ leads, and drive their first 20+ sales ever.
Glanies was about to purchase a $2,000+ marketing course. She opted for our low ticket course instead. Within a month she grew her Instagram account by 2,000 followers, gained hundreds of leads, and closed their first high ticket customer.
Caeli launched a brand new business on Instagram with zero experience, and within 1 month grew to 1,200 Followers, drove her first sales online ever, and became a profitable business selling a physical product on social media.
Carrie paid thousands of dollars to take a launch lab from a "guru" who oversold and undelivered. Despite the investment, she couldn't grow her account or drive a single sale online. Since taking our low ticket course, she has doubled her account (2,500 to 5,000+), had multiple viral posts (100K plus), grown her leads to hundreds, and drove her first digital product sales!
Soumya had 16,000 followers but wasn't sure how to turn those followers into sales. She launched her first lead magnet and lead magnet sales page and generated over 1,000 leads within a month and is now working on her product offer.
These are some of the MANY testimonials of how we've been able to help digital businesses grow. And beyond that, here's what we hear from our customers all the time about how this course has helped them:
COURSE OVERVIEW
The Content-to-Customer Playbook (Valued at $197)
The complete playbook on how to build a content system on Instagram that grows your account & drives sales
Nine modules. Bonus Materials. Only $37.
01
Essential Content Funnel Frameworks & Concepts
We'll walk you through everything you need to know to really understand Content Funnels and how they work to reach, nurture, and convert an audience into customers.
02
Build Your AI Marketing Assistant
Learn step-by-step how tech marketers are creating AI agents that do real marketing work. We teach CustomGPT, but the same lessons can work with Claude Projects or Gemini Gems.
03
Market Research, Personas, & Competitor Intelligence w/ AI
We'll show you how to do Market Research and Persona development with AI that'll give you deeper insights to your customers than you've ever had. The course also includes 20+ high quality prompts that'll generate some of the best results you've ever seen from AI.
04
Content Creation Engine - End to End Guide for How We Create Content
Turn attention into revenue with a proven conversion path. Inside, you’ll get our funnel blueprint for turning posts into consults, checkouts, or bookings - and build your first 30-day content-to-customer calendar with the included templates.
05
Storytelling & Finding Your Tribe Crash Course
This is where your product becomes an offer. You'll build a converting sales page, a presale page variant, and a VSL if you need one, all in working sessions with your AI agent so you leave with real assets, not templates to fill in later.
06
Lead Magnets & Email Nurture w/ AI
Design irresistible lead magnets your audience actually wants - fast. You’ll use AI like an operator to ideate, outline, and design your lead magnet in hours, following our step-by-step guide from topic to asset to opt-in page.
07
How to Build Sales Pages that Convert w/ AI
Engineer pages that 3× conversions using startup-tested frameworks. You’ll learn the page structure & theory Sam used to triple conversion rates at top tech startups.
08
How to Build Trust & Authority
We dive into what you need to do to create a storefront that instantly communicates Authority & Trusts, and drives the sale.
09
Analytics 101: Guide to Measuring Results
Learn to think like a growth marketer, without the data overwhelm. You’ll track what’s working using our plug-and-play funnel metrics dashboard to identify bottlenecks across awareness, engagement, and conversion.
Plus, for a limited time only, you get all this for free.
10
BONUS 01 - Content Creation 101 Mini Course ($97 in Value)
A focused video course covering everything you need to know before you start posting: how to nail your messaging, which formats to use and when, how to write hooks that actually stop the scroll, and how often to post at a pace you can actually sustain. This is the foundation class we wish existed when we started.
11
BONUS 02 - The Digital Product Launch Blueprint ($47 in Value)
This is the EXACT Blueprint we used to build and launch a digital product from $0 to $1,700 in presales before the course was even finished. It includes a step by step checklist, tools to help you think about your niche, and a complete launch guide. It's the precursor to our new Product Launch Lab course.
12
BONUS 03 - The Instagram Carousel Content System ($47 in Value)
This is our complete system for building high-converting carousels - the one we've used to generate consistent lead flow, grow to 28K followers, and drive sales from organic content every single day.
You Also Get FREE Access to our Skool Community $240/year
We provide regular Q&A, content reviews, as well as direct access to both Daisy and Sam for free. This is easily a $20 a month service that we're offering for free for anyone who buys a course from us.
You pay today
One-time · lifetime access · 90-day guarantee
HOW OUR SYSTEM DIFFERS
Here's the truth.
A lot of "gurus" out there are selling & making promises about what they can do for you.
Many of them are lying about their outcomes. Or, if they're not, they only know one method and if that system doesn't work for you for whatever reason, then you're stuck with a broken system that doesn't generate consistent sales, and left unsure how to move forward.
We're teaching marketing fundamentals that can be applied to ANY niche or product, and we'll show you how to use AI (like tech marketers) so you can do it all yourself.
We've applied these frameworks to scale 3 Instagram accounts in completely different niches. You can look up each of them, and you'll see our outcomes for yourself.
We grew @cookingappa to 17K followers as a side hobby and made $10,000 on brand sponsorship deals.
We grew @adventurewiththekims to 10K followers within 2 months of launching and already have 120+ leads.
We started @northboundlabs and within 180 days, we're at 32K followers and 2000+ customers.
Plus we have worked at tech startups across multiple industries (health, finance, gaming, b2b SaaS), and have scaled these same startups to 8 to 9 figure outcomes.
All of our marketing and growth experience is now rolled into a comprehensive course that will teach you exactly how to drive sales on Instagram.
Our Story
We’re Sam & Daisy - startup marketing veterans turned small-biz growth strategists.
We built our careers inside small, scrappy teams where there was no playbook, no time to waste, no headcount, and no excuses. Just pressure, performance, and results.
Daisy built the marketing engine at Nulogy (B2B SaaS) from the ground up, turning content into leads, demos, and customers.
Sam led product growth at Elemy, wiring conversion directly into product and messaging, and scaling to eight-figure results.
Together, we distilled everything we learned into a simple system that works for creators, coaches, consultants, service providers, and small business owners
If you’re tired of guessing, of hoping something eventually works, of feeling like success is reserved for people with time, money, or luck - we built this for you.
Let’s build systems that scale and content that sells, together.
OUR 90-DAY GUARANTEE
Try our course risk free for 90 days.
Go through the course. Build your product, and implement the teachings. If you don't find the course useful, send us an email and we'll refund you in full. No hoops. No forms. No hard feelings. We only want buyers who feel good about what they've learned and proud of what they've built.
still got questions?
I’m a complete beginner — will this work for me?
Absolutely. The Content-To-Customer Playbook was designed for beginners and advanced creators alike. You don’t need tech skills or a big audience - the system shows you exactly what to do, step by step.
Do I need to buy expensive tools?
No. We intentionally kept it to the bare minimum. We suggest some optional tools, which can improve the workflow, but they aren't required.
How quickly will I see results?
That depends on how fast you implement, but we expect you to see new leads within 2–4 weeks once you set up your funnel steps & optimize within a few cycles."
Is this just theory, or will I get actionable steps?
This is 100% action-driven. The course includes some high level concepts, but 90% of it is step-by-step we'll show you exactly how to build it content.
What if it doesn’t work for me?
You’re covered by our 90-day guarantee. If you don’t feel confident about how to build your funnel after applying the steps, just email [email protected] and we’ll refund you in full.
Can I use this to launch a business?
Yes, what we're teaching is how to market anything on Instagram, which you'll need to know to launch any business. For a more in-depth guide on how to launch a digital product business specifically, make sure you pick up "The Product Launch Lab" which is an add-on product to our main content playbook.
Is this only for Digital Products?
No, this course is NOT for just digital products. We have coaches, consultants, photographers, small businesses with physical products, and many other that are going through this course and gaining a lot of value.
Will this work for TikTok or LinkedIn?
What we're teaching is tried and true marketing fundamentals that can be applied to basically any social media platform. While we use examples from Instagram, a lot of these same principles can be applied to your social media platform of choice.
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