JOIN THE GROW TO 10K CHALLENGE - LIMITED SPOTS
A 4-WEEK POSTING CHALLENGE
GROW
TO 10K.
The 4-week challenge that shows you exactly what to post and how to find your winning formats to grow your first 10K followers.
In 4 weeks, you'll create 20 posts & systems that help you grow sustainably, find your winning formats, and get your reps in with ongoing, hands-on support from us every step of the way.
challenge kicks off NOV 16
Lifetime Access to All Materials
Community & Ongoing Reviews from Daisy & Sam
Live Kickoff Call (Recorded)
A 4-WEEK POSTING CHALLENGE
GROW TO 10K.
The 4-week challenge that shows you exactly what to post and how to find your winning formats to grow your first 10K followers.
In 4 weeks, you'll create 20 posts & systems that help you grow sustainably, find your winning formats, and get your reps in with ongoing, hands-on support from us every step of the way.
Challenge KICKS OFF nov 16
Lifetime Access to All Materials
Community & Ongoing Reviews from Us
Live Kickoff Call (Recorded)
BUILDING YOUR AUDIENCE COMES FIRST.
MONETIZATION COMES AFTER.
Whether you're looking to drive digital product sales, high-ticket clients, brand deals... every opportunity starts with building an audience. We'll show you exactly how to bring the right people to your door.
Brought to you by the duo that:
Brought to you by the team that:
4
accounts grown to 10K+ in less than 2 months
$350k+
sold through
Northbound labs
52K
followers on Northbound
labs in 11 months
30
posts to 10K followers on @splurgecafe (newest account)
// The problem
You've been told to "just be consistent."
So you post. And post. And it's crickets.
Stuck in 300-view jail, and the only likes are coming from family and friends.
Or maybe you haven't started posting, because every time you sit down to film, the overthinking kicks in.
What do I even post? Is my niche too saturated? Is it too late? Who's actually going to care?
So you go looking for answers. "Post 3x a day." "One viral video will change your life." "Here's the perfect hook."
None of that is wrong. They're just individual tactics that don't come together into a strategy for growth when you haven't quite figured out how it all works together.
Applying isolated tactics with no growth strategy behind it will leave you spinning your wheels.
Not only will it take you forever to figure out what works, but every flop feels like a total failure... because you don't know (yet) how to use that data point to get better.
That's the real problem. Not your hooks, not how often you post, not your niche.
You're guessing and throwing spaghetti at the wall.
Growing from zero isn't about "posting consistently" and hoping something sticks.
It's about deeply understanding your audience, leveraging proven frameworks to get your message across, knowing how to experiment to find your winners, and having a system to make it easy to get your reps in.
That's how you stop guessing and start growing strategically. And we're here to show you how.
// The honest part
We're not theorists. We're practitioners.
We've done this 4 times now, in niches that have nothing in common: creator education, cooking, travel, and a coffee shop in LA. The content on each one looks wildly different, but the playbook for growing them from zero was the same every single time.
Funny thing is, we originally set out to build a challenge about monetization. Then we kept talking to creators who were deep into conversion tactics... and still stuck at a few hundred followers. There was nobody to convert yet.
So we pivoted and built this instead, to help new and small creators build their growth engine from the ground up.
For 4 weeks, we'll pull up the posts that actually grew our accounts, break down exactly why they worked, and walk you through making your own version… and most importantly, through that process, we will teach you the SYSTEM for finding your OWN winners.
WHO THIS IS FOR
// This is for you if
You're starting from zero (or close to it) and have no clue what to post first
You've gotten “lucky” on a post or two but have no idea how to repeat it
You've been posting for months, your account is stuck, and you can't figure out why
You overthink every reel before you post it... or never post it at all
You've got a business, a product, or a big idea, and you need to build an audience before you can sell anything
You're confused between conflicting content advice and just need a singular system to follow
OR you may even be past 10K followers, but growth has stalled, and you don't have a repeatable system that's working
// This is not for you if
You're looking for a viral hack. We're building fundamentals here.
You want to "learn content" without posting content. This is a posting challenge - you learn by doing.
You expect your first posts to be bangers (and you'll ditch if they're not). It takes reps and experimentation.
You care more about a big number/vanity metrics than finding YOUR people. We're not finding "empty followers" here.
You're already past 10K with a system that's working. You've closed the hardest gap already (congrats!).
challenge KICKS OFF NOV 16
// here are our RECEIPTS
OUR SYSTEM IS BATTLED-TESTED.
HERE ARE SOME OF THE MANY RESULTS FROM ROUND 1
These are a few of the HUGE wins coming out of round 1 (and the first round is only halfway through)!
We've seen new accounts grow quickly applying our methods, accounts that have been stagnated suddenly growing again, and a plenty of others getting more views and engagement than ever beore.
Prior to this challenge, we've also grown 4 separate accounts of our own, across wildly different niches all to 10K+ followers in less than 2 months (@northboundlabs, @cookingappa, @adventurewiththekims).
Right before we launched the challenge, as additional proof that our system works, Sam grew @splurgecafe for his parents cafe from 93 followers to 10K+ followers in less than 30 posts.
He grew that account using the exact same framework we teach in this challenge. We're confident it'll work for you.
// what you get
HERE'S HOW THE CHALLENGE WORKS
Every weekday, a new drop lands in our live community: a mini lesson or tutorial, with winning formats from our accounts + examples from other niches, and one post for you to make or system for your to build.
Everyday, we teach you something bite-sized. You implement. Then, you get feedback within our community. You get 1% better with every post.
Weekends are free for you to catch up, submit content for review, or just breathe and live life.
Now, let's get to exactly what we'll be covering, week by week.
00
Day 0 · Mon NOV 16 · REPlay available
live kick-off with daisy & sam
How we grew 4 accounts from zero, and the mindset you need to do it too.
We're covering
Our backstory, and the 4 accounts we grew from scratch
The content flywheel: how to find what works, remix it in your voice, double down on winners, and keep experimenting, week after week
The mindset that keeps you motivated and consistent even if something doesn't land
How to stand out in a crowded niche and why it's not too late
Content fundamentals: your narrative, supporting pillars, storytelling, and the psychology of the follow
How to spot outlier posts in your niche and start building your swipe file
You'll leave knowing
How to craft a clear narrative for your account and build your supporting pillars · why most posts won't be stars (and why that's totally fine) · how to uncover what's already working in your niche · how to adopt the mindset to actually start and commit to this
01
Week 1 · NOV 17-20
Lay the foundation.
Know exactly who you're talking to and set up the system that keeps you posting
We're covering
Your "why, who you're talking to, and why someone would follow YOUR account specifically
The 3 content pillars your account will be built on
Filming basics: framing, lighting, composition, and how to uphold a certain bar of quality for content
Our batch filming matrix, so you're not creating every day
Editing 101: cutting silences, text overlays, closed captions, sound FX, and music
by end of week 1, you'll have
Your creator blueprint is in place (your ideal follower, account narrative, content pillars), as well as basic filming and editing systems in place. We'll also take it for a spin by creating a couple of posts together.
02
Week 2 · NOV 23-27
capture attention.
The psychology of the follow, and the storytelling formats that grow small accounts fastest
We're covering
How to open the door with the hook and get someone to watch all the way to the end
How to shape your origin story in a way that resonates
How to share your perspective with confidence
Storytelling frameworks and why they're one of your biggest growth levers
One idea, multiple formats: how to take one story and create multiple posts so you're not coming up with new ideas every day
How to take a winning post and repurpose it into different formats
by end of week 2
Your signature stories are mapped to proven frameworks, you've got a strong "why you" statement and go-to CTAs to use ni every post, and each story is mapped across multiple formats.
You will also have 4-5 posts LIVE by the end of the week.
03
Week 3 · Nov 30-DEC 4
EARN THE FOLLOW.
Yaps, hot takes, and documenting your journey... the type of posts that make people follow YOU specifically.
We're covering
Yapping 101: scripting, filming, and editing a talking head
Hot takes, and how to use your perspective to bring "your people" to your door
How to grow with educational content in the age of AI
Document a journey, aka how to grow by sharing your 'becoming'
by end of week 3
Your first talking head is filmed, edited, and live! You understand how to share a perspective that helps you stand out, and you understand how to document a journey and give people a reason to come back.
You will have another 4-5 posts LIVE by the end of this week.
04
Week 4 · DEC 7-11
DOUBLE DOWN.
Read your data, fix your front door, and turn your winners into a repeatable growth engine.
We're covering
Account audit 101: reading your numbers and making decisions from them (beginner friendly!)
Optimizing your bio, pins, and grid so a new visitor knows exactly why to follow
Trial reels: how they work, how to use it, and our strategy (the most underrated growth lever out there right now, IMO)
Remixing a winner into other formats, so one good idea turns into 5+ posts
Building your 30-day content calendar based on data from the 4-week challenge
The daily, weekly, and monthly rituals/systems that keep the momentum going
by dec 11 you'll have:
Your winning formats are identified from your OWN numbers. Your bio, pins, and grid are turning profile visitors into followers. And you've documented how to remix your best post(s) into 5+ new ones.
All stacked into a 30-day content calendar.
20 posts and systems live, clarity on what's working for YOUR account, and the systems to keep going.
// included free
STACKED BONUSES
bonus:
GROW TO 10K PLAYBOOK
$97 → FREE
Start prepping the day you enroll!
The playbook behind how we grew 4 accounts from zero, delivered the moment you sign up so you can get a head start before Day 0. Inside, you’ll find
the content flywheel we use to find what works and reuse it week after week
the psychology of the follow, plus an exercise to work out why someone would follow YOU
what makes a post work, plus an exercise to map out the posts you want to try first
our storytelling frameworks that have helped us build a story-driven brand
what to do when your first few posts don't take off (the point where most people quit)
bonus:
TOp 10 POSTS
$67 → FREE
The posts that drove the most growth for our accounts, broken down
We pulled the 10 posts that brought in the most followers across our accounts and took each one apart: the format, the hook, the messaging, and the psychological triggers that got people to hit follow. Then we show you how to make your own version for your niche.
bonus:
How we grew a dead account to 10K in 30 posts
$97 → FREE
(Includes our Trial Reel Growth Strategy)
A full walkthrough of how Sam grew Splurge Cafe to 10K followers in less than 30 posts, including the trial reels strategy that's helped us grow multiple accounts.
It's waiting for you the moment you join, so you can start applying it before the challenge even kicks off.
bonus:
Silent storytelling workshop
$127 → FREE
We'll work with you how ideating a silent storytelling angle that'll work for you
In round 1, this was the exact benefit that helped creators grow quickly. We can't guarantee results but everyone who has had us help them with a silent storytelling angle has either seem one of their most successful posts to date, OR have grown by thousands if not tens of thousands of followers.
super bonus
HANDS-ON SUPPORT FROM SAM & DAISY
We're in the trenches with you for all 4 weeks
Post your reels in our private Skool community and Sam and I will review them personally: what's working, what to tweak, and what to try next. You'll know exactly why a post landed (or didn't), so every post makes the next one better. This benefit will blow you away; a lot of our Round 1 customers have commented they've spent thousands for 1:1 services and got less support than we're offering.
You'll also be surrounded by a whole crew of creators starting exactly where you are, so you can see what's landing for everyone else and cheer each other on.
Plus, keep access to every lesson forever.
$599 → FREE
BONUSES TOTAL VALUE
$987
Live Event. 20 Drops. Exclusive Bonuses. Ongoing Support.
Only $297 $1,972.
FREE BONUSES: Two Exclusive Bonuses for the next cohort
08
BONUS 01 - Content Creation 101 Mini Course ($97 in Value)
A focused video course covering everything you need to know before you start posting: how to nail your messaging, which formats to use and when, how to write hooks that actually stop the scroll, and how often to post at a pace you can actually sustain. This is the foundation class we wish existed when we started.
09
BONUS 02 - The Reel Vault: 40 Proven Templates ($67 in Value)
40 real Reels that have blown up on Instagram this year, fully reverse-engineered for you. Every template includes the original hook, the structural skeleton, and a fill-in-the-blank version you can adapt to your niche, your story, and your voice. Split across talking head, silent B-roll, and voiceover formats. These aren't vague ideas - they're proven formats with the specifics swapped out, ready to use the moment your plan lands in your inbox.
10
BONUS 03 - The Previous Cohort Findings Report ($67 in Value)
After we complete all 20 audits from Cohort 1, we're compiling everything we find into an anonymous report - the most common mistakes, the missed opportunities, and the patterns that kept showing up across accounts. Real findings, from real audits, across 20 different businesses. This is the kind of insight you'd normally only get if you'd done this work yourself.
You pay today
// here's the math
ADD IT ALL UP
CORE OFFER
Live Kick-off (Recording Available) - $197
Lay the Foundation (Week 1) - $197
Capture Attention (Week 2) - $197
Earn the Follow (Week 3) - $197
Double Down (Week 4) - $197
THE bonuses
Grow to 10K Playbook - $97
Top 10 Post Breakdown - $67
Splurge Cafe Case Study (Plus Trial Reels Growth Strategy) - $97
Silent Storytelling Angle Workshop - $127
Exclusive community for ongoing content reviews - $599
Total Value - $1,972
founding round pricing
today's Price: $297
that's 84% off the total value
challenge KICKS OFF nov 16
// aRE WE THE REAL DEAL?
Here's what round 1 members have to say.
Want to see more? Go to any of our latest posts on @northboundlabs you'll see an overwhelming amount of people who are FLOORED by the challenged!
We've helped 2500+ creators grow, launch, and monetize, and we're excited to go ALL IN with this challenge!
// LET's LEVEL SET
This is not a "how to go viral" challenge.
This is a challenge that builds your skills and teaches you repeatable systems.
Your first few posts might flop. You might cringe watching yourself back. You might post something you LOVE and get 200 views.
And that's totally fine. That's how everyone starts. The important thing is that you get started and learn how to get better with every post.
Most posts won't be stars - that's how everyone starts out. We teach you how to test the things that matter, find the ones that work, and double down on them, while finding new things to experiment with.
Real talk: nobody can promise you a follower number (and we'd be a little suspicious of anyone who does 👀) but what we CAN promise you is a system that works, and if you commit to staying the course and trusting the process... you WILL see results.
Most people quit right before it starts working. Stay in it long enough to figure out what works.
Built by Sam & Daisy - the same team behind $150K in 150 days
We're startup marketing veterans who spent our careers inside small, scrappy teams where there was no playbook, no time to waste, and no excuses.
Daisy built the marketing engine at Nulogy (B2B SaaS) from the ground up, turning content into leads, demos, and customers. Sam led product growth at Elemy, wiring conversion directly into product and messaging and scaling to eight-figure results.
When we launched Northbound Labs, we used the exact system in this course to go from zero to $150K in 150 days, hitting 6 figures in under 3 months.
We built this because we kept seeing creators and solopreneurs sitting on real expertise, unable to turn it into a product people would love, and then struggling to get anyone to see it even when they did build something.
You deserve both: a great product and the system to launch it.
~ Sam & Daisy
Hey friend! We're Daisy & Sam.
Here's our story: in late 2025, we both lost our jobs. So we started Northbound Labs, with a brand new Instagram account and zero audience.
We'd spent our careers in startup and tech marketing - Daisy built the marketing engine at a B2B SaaS company, and Sam led product growth at a startup he helped scale from 7 to 8 figures.
So when it came time to build something of our own, we threw everything we knew about marketing, growth, and human psychology at growing Northbound Labs (oh, and there was also A LOT of learning on the job... but that's half the fun.)
10 months later: 44K followers, $275K in digital products and services, and 2,500+ customers.
Totally. Floored.
That's what opens up when you build an audience and find your people.
But this wasn't our first rodeo. It was just the first one we took seriously. Before Northbound Labs, we grew a cooking account (@cookingappa) and a travel account (@adventurewiththekims).
And most recently, Sam challenged himself to take a dead account from almost-zero to 10K followers... and boy, did he deliver!
He grew @splurgecafe (his parents coffee shop in LA) to 10K followers in just under 30 posts. Since then, the cafe has seen 15% more foot traffic and sales, with customers coming in to say they heard the story on Instagram and wanted to support.
When you build an audience, the opportunities are endless.
We do this to provide for our family and give our girls the best life we possibly can. We've seen first-hand the opportunities that are opened up when you create visibility for yourself.
Whether you're trying to monetize through digital products, affiliate marketing, brand collaborations, or even UGC... learning creator fundamentals and how to build an audience is KEY to success.
We've done this 4 times now, in different niches, and we're going to show you exactly how to do it for your account. We cannot WAIT to be a part of your growth journey!
QUESTIONS?
WHAT IF I CAN'T MAKE THE LIVE KICKOFF?
The kickoff is recorded, and the replay goes up in Skool right after, so you can watch it before Day 1 drops.
WHAT IF I HATE BEING ON CAMERA?
Most of the formats we teach don't need you speaking directly to camera at all - b-roll, silent storytelling, voiceover, and carousels. In Week 3 we give you a system for making yaps easier to execute, but you absolutely don't need to be yapping all the time to make it as a creator. Learn all the skills, and pick what works for your account.
WHAT IF I DON'T KNOW WHAT TO POST?
That's what Week 1 is for (plus the Playbook, which you get the day you enrol). By Day 4, you'll have your pillars, your stories, and a swipe file of what's already working in your niche that you can remix in your own voice.
IS MY NICHE TOO SATURATED?
Three of our accounts were in creator education, a cooking account, and a travel account. Those are some of the most saturated niches on the app. So, no your niche isn't saturated. We share ways to tell your story and perspectives to stand out no matter what.
WHAT PLATFORMS IS THIS FOR?
It's built for Instagram (trial reels, carousels, profile set-up), most of it applies for Tik Tok and Facebook as well. This would not be a great fit if you're looking at longer-form content platforms.
WHAT IF I FALL BEHIND?
It happens, and that's why we left weekends free. Use it to catch up, decompress, submit content for review, chat with your crew, etc. Every drop stays in Skool forever, so you can catch up at your own pace.
IS THERE FEEDBACK / COMMUNITY?
Yes! The whole challenge runs in a private Skool community where you can share your posts and get feedback, plus content reviews from Sam and me along the way.
CAN YOU GUARANTEE I'LL HIT 10K?
No, and we'd be suspicious of anyone who does. What we CAN promise: learn the systems, adopt the mindsets, do the work, and you'll learn everything you need to grow sustainably.
HOW IS THIS DIFFERENT FROM YOUR COURSES?
Content to Customer is about conversion - turning the people paying attention into buyers. Product Launch Lab is about building and launching your product. This challenge comes before both: it's how you build the audience to sell to in the first place.
CAN I GET A REFUND?
Because this is a live challenge, there are no refunds. If you're on the fence, drop us an email at [email protected], and we'll help you figure out if it's the right fit.
WILL THERE BE ANOTHER ROUND?
We don't know, we have our hands full with this round. But if we do this again, it won't be this low again.
DO I KEEP ACCESS AFTER THE CHALLENGE?
Lifetime access, baby. At your own pace, we understand life happens. But please note that we may move access into HighLevel once the challenge is fully done.
// LAST CALL
You can keep saving reels THAT HAND YOU ISOLATED TACTICS.
Or you can start GROWING THROUGH A REPEATABLE SYSTEM.
I know what it feels like to want to do this... and also want to delete your account after every post that flops.
I get it... overthinking your hook, your voice, whether your coworkers will see it, whether it's too late to start, whether your niche is too saturated. All of it.
We've gone through the motions 4 times. And here's what we learned: the only way through is to take action. You post, you learn, you get 1% better with each post, and you double down.
We're going to do this with you over the next 4 weeks. Let's go!!!
- Daisy & Sam
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