Northbound Labs
The step-by-step system that takes you from idea → built product → first sale.
PLUS: For a limited time, you'll get 3 free bonuses (Valued at $191)
From idea to first sale in 45 days. Even if you've never built a digital product before.
From idea to first sale in 45 days. Even if you've never built a digital product before.
The step-by-step system that takes you from idea → built product → first sale.
PLUS: For a limited time, you'll get 3 free bonuses (Valued at $191)
What we've accomplished within 6 months.
$185K+
in sales
30K
followers
2K+
customers
7.9M
views
What we've accomplished in 6 months:
THE PROBLEM
You have a digital product idea worth selling. You just need to uncover what it is and implement a tried and true system.
If this is you...
You've been sitting on an idea but can't figure out the right format or whether anyone will actually pay for it
You don't know what niche or what digital product you should make, and whether it'll work
You've taken a digital product course before, but it felt like a scam or only part of a course
You're not sure how to package your expertise into something people will genuinely love
You've built a digital product around but haven't gotten any sales, and you don't know what to do next
Then you're in the right place. We've built a clear-cut, complete step-by-step system that'll help you select a niche, build a product that genuinely stands out, validate the market demand, and launch it to ready and willing buyers.
And you can rest assured that our course will not be bullshit:
HOW WE KNOW OUR SYSTEM WORKS
We stand behind our system because we proved it in real time, building from zero ourselves.
We launched Northbound Labs with no audience or product. Here's what happened in the first 14 days:
📈 500,000+ views in the first 14 days, from story-driven launch content alone
👥 0 → 4,600+ followers driven 100% organically before we even had a product
💰 $1,700 in presales before our product was finished
🎯 $11K+ in sales within 1 month of launching
And we scaled that early success to $150K in 150 days.
We're not influencers who got lucky, but owner/operators who build products we care about, and repeatable systems for successful launches.
HOW OUR SYSTEM IS DIFFERENT
Most digital product courses teach you to build first, then figure out how to sell. We do the opposite.
Here's the problem with how everyone else teaches this:
They walk you through creating a product over 6-12 weeks, then tell you to "launch it"... usually to a non-existent or cold audience that has no idea it exists, hasn't been warmed up, and isn't ready to buy.
The result? Crickets. A polished product with zero sales and a lot of wasted time.
We built this course around a different sequence entirely:
You learn how to build a product that people actually want, using AI to make it 10x better and more comprehensive than anything you could create alone
You select a niche that's proven to be high in demand, and validate your product before it's finished
You start building your audience and warming up demand before your product is finished
You use an AI agent to do the heavy lifting in building the product itself in a fraction of the time
You run a waitlist/presale campaign to validate real demand and even generate revenue before launch day
By the time you go live, you already have a warm audience and ready buyers
This isn't a theory. The two of us have a combined 30+ years of marketing experience, so we know the drill.
It's also exactly how we generated $1,700 in presales before our own product existed and $11K within a month of launch.
The product and marketing go hand-in-hand to ensure a successful launch, and it's the system we teach in our course.
COURSE OVERVIEW
The Product Launch Lab
The 45-day system to build a digital product people actually want to buy, and launch it to an audience that's ready.
Nine modules. Two courses. Tons of freebies. Only $97.
Course 1: Build Your Digital Product w/ AI
01
Lock in Your Niche & Create Your AI Agent w/ Claude
Before you build a single thing, you'll lock in your niche, define your buyer's transformation, and price your offer to sell. We've built the best digital product ideator tool on the market, and it's free for use as part of the course.
02
Design Your Offer
Identify which digital product you want to sell, decide on a format (PDF, template, mini-course), do deep research on your buyer, and think through your offer stack and pricing strategy.
03
Build Your Product with Your Claude AI Agent
We'll show you how to use Claude AI to make the process of building a digital product way faster. It's AI assisted, not AI built for you. Your expertise matters a lot here, but Claude will save you a ton of time building slides, outlines, scripts, etc.
04
Set Up Your Tech & Infrastructure
No tool overload, no overwhelm. We give you two clear paths: a simple organic setup (Stan Store) and an ads-ready stack (GHL), with honest cost breakdowns for each.
05
Build Your Sales Engine
This is where your product becomes an offer. You'll build a converting sales page, a presale page variant, and a VSL if you need one, all in working sessions with your AI agent so you leave with real assets, not templates to fill in later.
Course 2: Market & Launch Your Product
06
The Launch Content Engine
Most people launch to silence because they start posting after the product is done. We'll show you how to build your audience and warm up demand in parallel with your build, using a 30-day content calendar that covers every phase from founder story to launch day.
07
Presale, Waitlist & Offer Validation
The presale isn't just a revenue strategy, it's how you confirm real demand before your product is finished. You'll learn when to run a presale vs. a waitlist, how to price it, how to build the page, and exactly what to post to drive your first sales before cart open.
08
Executing a Successful Launch
You'll arrive at launch day with a complete hour-by-hour playbook, pre-written DM templates for warm leads, and a 7-day content cadence that keeps momentum alive well past the announcement post. No scrambling, no going dark, no leaving sales on the table.
09
After the Launch: Iterate & Scale
Read your launch data, choose between evergreen or relaunch model, and build the 30-day post-launch plan that turns a one-time launch into a repeatable revenue engine.
Note: This module will be delivered June 1.
Plus, for a limited time, you get all this for free.
10
BONUS 01 - Content Creation 101 Mini Course ($97 in Value)
A focused video course covering everything you need to know before you start posting: how to nail your messaging, which formats to use and when, how to write hooks that actually stop the scroll, and how often to post at a pace you can actually sustain. This is the foundation class we wish existed when we started.
11
BONUS 02 - The Digital Product Launch Blueprint ($47 in Value)
This is the EXACT Blueprint we used to build and launch a digital product from $0 to $1,700 in presales before the course was even finished. It includes a step by step checklist, tools to help you think about your niche, and a complete launch guide. It's the precursor to our new Product Launch Lab course, and includes a number of tools that will also help as you look to launch your digital product business.
11
BONUS 03 - The Instagram Carousel Content System ($47 in Value)
This is our complete system for building high-converting carousels - the one we've used to generate consistent lead flow, grow to 28K followers, and drive sales from organic content every single day.
You Also Get FREE Access to our Skool Community $240/year
We provide regular Q&A, content reviews, as well as direct access to both Daisy and Sam for free. This is easily a $20 a month service that we're offering for free for anyone who buys a course from us.
You pay today
One-time · lifetime access · 90-day guarantee
Here's the truth.
The internet is full of people selling you a version of this that doesn't exist.
You've probably seen it. The "I made $10K in a weekend from a PDF I built in Canva" post.
The "create it once, sell it forever while you sip piña coladas on a beach" promise.
The guru with a ring light and some highlight reels telling you that two hours with ChatGPT is all that stands between you and passive income.
If you landed here, we know you’re too smart for that, and that’s not what we’re about here. We care deeply about our customers’ success and pride ourselves in creating quality, in-depth products instead of the ‘smoke and mirrors’ that a lot of other courses are.
Here are just a few customers that feel the same:
Built by Sam & Daisy - the same team behind $150K in 150 days
We're startup marketing veterans who spent our careers inside small, scrappy teams where there was no playbook, no time to waste, and no excuses.
Daisy built the marketing engine at Nulogy (B2B SaaS) from the ground up, turning content into leads, demos, and customers. Sam led product growth at Elemy, wiring conversion directly into product and messaging and scaling to eight-figure results.
When we launched Northbound Labs, we used the exact system in this course to go from zero to $150K in 150 days, hitting 6 figures in under 3 months.
We built this because we kept seeing creators and solopreneurs sitting on real expertise, unable to turn it into a product people would love, and then struggling to get anyone to see it even when they did build something.
You deserve both: a great product and the system to launch it.
~ Sam & Daisy
OUR 90-DAY GUARANTEE
Try our course risk free for 90 days.
Go through the course. Build your product, and implement the teachings. If you don't find the course useful, send us an email and we'll refund you in full. No hoops. No forms. No hard feelings. We only want buyers who feel good about what they've learned and proud of what they've built.
Still got questions?
Do I need an existing audience?
No. The content engine in this course is designed to build your audience and your offer simultaneously, starting from zero.
What kind of digital products does this cover?
PDFs, guides, templates, mini-courses, and video modules. If you have expertise you can package, this system works for it.
Can I use this if I already have a product but haven't launched it?
Yes, Modules 6, 7, and 8 are directly applicable to anyone with a built product who needs a launch system.
What's the refund policy?
90-day money-back guarantee. If you don't find value, email us and we'll refund you in full. No hoops.
What is included in my purchase?
All 9 modules, taking you from idea to sale. Also included are the AI Agent Setup & Anchor Doc System, 30-Day Launch Content Calendar, Content Swipe File, Pre-Launch QA Checklist, Launch Week DM & Email Templates, Legal Checklist, and access to the Northbound Insider's Club (Skool). Lifetime access.
Is this only for Digital Products?
The system is built around digital products, but the niche validation, content engine, presale strategy, and launch framework apply to any offer, including coaching programs, physical products, or services.
Does this work for faceless accounts?
Yes. The AI agent workflow, presale system, tech setup, and launch week playbook all work regardless of whether you show your face. The launch content engine teaches multiple content angles. One of them (founder story) works best for personal brands, but expertise content, transformation content, and results-based content perform just as well for faceless accounts. You'll have plenty to work with.
How is this different from your Content-to-Customer Playbook?
They serve completely different purposes. The Content-to-Customer Playbook is your Instagram marketing system - it teaches you how to build a content funnel that consistently turns followers into buyers, for any offer, long-term. The Product Launch Lab is specifically about building and launching the product itself, including niche validation, AI-assisted build, tech setup, presale strategy, and launch week execution. CTC Playbook is your evergreen marketing engine. The Product Launch Lab is what you run every time you bring a new product to market. Most serious builders will eventually want both.
How is this different from your Digital Product Launch Blueprint?
The Blueprint was built as a behind-the-scenes account of our own 15-day sprint from idea to launch. Think of it as a model you can learn from and adapt. The Product Launch Lab is a completely different experience: hands-on working sessions in every module, an AI agent that helps you build your actual product, a full launch content engine, presale system, and post-launch operating plan. The Blueprint shows you it's possible. The PLL gives you the system to actually do it.
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