BFCM Sale for $37 $297!
BFCM sale $37 $297!
🚀Grow Your Organic Sales on Instagram With Zero Ad Spend
Steal the exact playbook we used to turn content into 100+ customers in 15 days, starting from a brand new Instagram account. Created by two marketing leaders with 30+ years combined experience. If you’ve launched a digital business (or you’re thinking about it), this is the same system we used to grow quickly, and it works even if you have a small following or don’t have your offer fully built yet.
Our course won't be $37 for long. 90 day money back guarantee. Lifetime access.
Price goes up in:
If you're trying to grow your business - whether it's a course, coaching offer, consultancy, or even niche product - but you're struggling to make consistent sales online, our "Content-to-Customer" Playbook was built for you.
And if you're thinking about launching?
This is a masterclass in social media marketing from two seasoned marketers with 30+ years combined experience. Your future self will thank you for starting with the right system.
In fact, we've spoken with countless creators and solopreneurs who:
Took a course but couldn't implement
Hired a consultant who talked game, but didn't deliver
Tried to follow free, scattered advice online but couldn't piece it together as one cohesive strategy
Many haven't even made a single sale. If this is you, don't overthink it.
It's time to try something different. Our course is an end-to-end proven system for growing small businesses online.
And the best part is it's ONLY $37 (and it really won't be for long). You're also protected by a 100% refund within 90 days if you don't find value.
It's the biggest no brainer decision you can make today.
My wife and I aren't influencers who "got lucky" or "rode a wave" to success.
We're real marketers (you can look us up on LinkedIn) and we built this course because we keep seeing bad advice online that's costing people time and money.
For example:
You should NOT post 3–5× per day until you find a message that resonates.
You should NOT rely on viral content to save your business.
You do NOT need a huge audience to start selling.
We battle-tested the system ourselves, starting from scratch.
When we launched Northbound Labs, we had:
A brand new Instagram account
Zero ad spend
No existing audience
No viral "luck" - just a system we repeated
All content filmed and edited ourselves
Here’s what happened in the first 14 days:
We drove 500,000 views by focusing on story-driven, top-of-funnel content.
We'll show you exactly how to create videos that grow and nurture your audience.
We grew from 0 → 4600+ followers
Views don't matter unless you can convert them. We'll teach you how to turn attention into genuine, engaged followers.
We generated $1,700 in a week of presales before we launched our product.
The system converts without paid ads, without a big audience, and without "viral magic". We'll show you how to build your own content-to-customer path to turn followers into buyers.
We already have 107 customers (80% organic)
We started accepting payments on 11/10, and within 15 days, we have 107 customers. We're now scaling with ads, but we'll show you exactly how you can drive organic sales before you spend a cent on ads.
Here's what customers say about our course:
Here's the truth.
A lot of people out there are selling & making promises about what they can do for you.
Many of them are lying about their outcomes. Or, if they're not, they only know one method and if that system doesn't work for you for whatever reason, then you're often stuck with a system that doesn't generate consistent sales, and left unsure how to move forward.
First, we're proving this in real time by doing it ourselves. You can follow @northboundlabs and see first hand everything we're teaching come to life.
Second, what we're teaching is way more than a system to grow and scale your sales on Instagram.
We're teaching marketing fundamentals that can be applied to ANY niche or product, and we'll show you how to use AI (like tech marketers) so you can do it all yourself.
Need more proof? We've scaled 3 Instagram accounts in completely different niches. You can look up each of them, and you'll see our outcomes for yourself.
We grew @cookingappa to 17K followers as a side hobby and made $10,000 on brand sponsorship deals.
We grew @adventurewiththekims to 10K followers within 2 months of launching and already have 120+ leads.
We started @northboundlabs and within 3 weeks, we're already at 5.5K followers and 61 customers.
These are Instagram accounts we grew quickly across 3 wildly different niches!
Plus we have worked at tech startups across multiple industries (health, finance, gaming, b2b SaaS), and have scaled these same startups to 8 to 9 figure outcomes.
We've taken everything we've learned and turned it into a comprehensive course that'll teach you exactly how to drive organic sales on Instagram.
The Complete Playbook To Build a Content System on Instagram that converts
What you get:
8 Modules of Video Content - We’ve packed 30+ years of startup marketing and growth experience into a step-by-step program that helps you install an Instagram content conversion engine.
The Content-to-Customer Engine - Turn attention into revenue with a proven conversion path. Inside, you’ll get our funnel blueprint for turning posts into consults, checkouts, or bookings - and build your first 30-day content-to-customer calendar with the included templates.
The Content Creation System - Create scroll-stopping content that drives real leads, not just likes. You’ll learn the exact workflow we use to produce high-quality, high-conversion content, along with the frameworks behind 3M+ views and 120+ leads in just 60 days.
Sales Pages That Convert - Engineer pages that 3× conversions using startup-tested frameworks. You’ll learn the page structure Sam used to triple conversion rates at top tech startups, and master how to write headlines, CTAs, and sections that sell.
Build High-Converting Lead Magnets with AI - Design irresistible lead magnets your audience actually wants - fast. You’ll use AI like an operator to ideate, outline, and design your lead magnet in hours, following our step-by-step guide from topic to asset to opt-in page.
Analytics & Optimization - Learn to think like a growth marketer, without the data overwhelm. You’ll track what’s working using our plug-and-play funnel metrics dashboard to identify bottlenecks across awareness, engagement, and conversion.
Plus: You'll get these included for free as part of the course
Build your Marketing Agent with a Custom GPT - Learn step-by-step how tech marketers are creating AI agents that do real marketing work.
1,000+ Viral Hooks Library - Access a curated library of high-performing Instagram hooks that are working right now. Use it to spark ideas, speed up content creation, and boost your first-line stop rate instantly.
20+ Proven GPT Prompts That Drive Results - Get our custom GPT prompt pack - the same ones we used to scale tech startups. Each one is tested to generate high-quality, on-brand content that actually converts.
Direct Support from Two Marketing Executives - We’re hands-on founders, not faceless instructors. Email us or message us on Instagram anytime - we’re here to be partners in your success and help you implement and refine as you go!
REGULAR PRICE : $297
SALE PRICE: $37
Starting a business is hard.
Trust us, we know. Sam's immigrant parents have been entrepreneurs his whole life, and he started his own small business out of college. He's experienced how difficult it can be when you launch a business, and it just isn't working.
Even now, starting Northbound Labs feels daunting - despite the fact that we have extensive experience scaling and growing businesses.
We truly want to help. We know how stressful it can be, especially when the sales aren't coming in. We also know how much of a difference maker it can be to learn from others who have done it before.
That's why we built the Content-to-Customer Playbook. We have extensive experience in the key piece that any business needs to thrive: marketing & growth.
We took that extensive experience, and built a course that will make a huge impact in how you approach your own marketing. The stuff we're teaching in our course, marketers and growth PMs pay thousands of dollars for (trust us we'd know since we've taken similar courses ourselves).
We're offering it for JUST $37 because we know it can actually help, and we want it to be as accessible as possible to as many people as possible.
Don't spend another day "posting and praying", hoping that your content will somehow magically get you sales. Learn how to actually build the system from the ground up.
And if for some reason, you're still not convinced that you need to act now, then shoot us a DM.
We'll talk one on one about whether this course is for you, and even give you free advice.
Our Story
We’re Sam & Daisy - startup marketing veterans turned small biz growth strategists.
We learned content and growth the hard way: inside tiny teams that had to deliver big results with small budgets.
No playbooks. No time to waste. Just pressure and performance.
Daisy built the marketing engine at Nulogy (B2B SaaS) from zero, turning content into demos, leads, and customers. Later, she grew "Adventure with the Kims" to 10,000+ followers and 120+ leads in under 60 days, proving the same frameworks work for creators too.
Sam joined Elemy as employee #10 and became its first Product Growth Leader, wiring conversion directly into product and messaging. He’s helped scale startups to eight-figure revenues and grew CookingAppa to 17K+ followers with purely organic content.
Together, we’ve seen what it takes to grow from scratch, when there’s no headcount, no time, no excuses. So we built systems that actually worked for small teams and used them to scale our own creator brands.
Now, we’ve distilled those same startup-grade systems into the Content-to-Customer Playbook, so you can grow like a startup, without the startup chaos.
If you’re tired of guessing and hoping your content lands, we get it. This is what we wish we had when we were doing it all ourselves.
Let’s build content that sells - like a startup, with a small team and outsized results.
— Sam Kim & Daisy Jiang
Your 90-Day Risk-Free Guarantee
Plus - we’re removing the risk entirely.
Join The Content-to-Customer Playbook, go through the lessons, use the checklists, and apply the framework to your content.
If after 90 days you don’t feel completely clear on how to build a funnel that brings in real leads and sales, just email us at [email protected], and we’ll refund you in full.
No forms. No hoops. No hard feelings.
Just a simple promise: if it doesn’t help you, you don’t pay.
Because we only want customers who get results and feel proud of their progress.
still got questions?
I’m a complete beginner — will this work for me?
Absolutely. The Content-To-Customer Playbook was designed for beginners and advanced creators alike. You don’t need tech skills or a big audience — the system shows you exactly what to do, step by step.
Do I need to buy expensive tools?
No. We intentionally kept it to the bare minimum. We suggest some optional tools, which can improve the workflow, but they aren't required.
How quickly will I see results?
That depends on how fast you implement, but expect you to see new leads within 2–4 weeks once they set up their funnel steps & try a few cycles to optimize.
Is this just theory, or will I get actionable steps?
This is 100% action-driven. The course includes some high level concepts, but 90% of it is step-by-step we'll show you exactly how to build it content.
What if it doesn’t work for me?
You’re covered by our 90-day guarantee. If you don’t feel confident about building your funnel after applying the steps, just email [email protected] and we’ll refund you in full.
Can I use this to launch a business?
Yes, what we're teaching is how to market anything on Instagram, which you'll need to know to launch any business. What we're not teaching is platform specific things like which ecommerce tool to use (and we're also not teaching you how to set that up).
But the most important part is marketing. If you know how to market, you can sell anything online.
What is included in my purchase?
You'll get lifetime access to our course, and all the concepts. Whenever we make improvements or add new content, you'll get that for free. We're also going to improve the written side so that if the video isn't enough, you'll have a step by step document to guide you.
REGULAR PRICE : $297
SALE PRICE: $37
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