How We Built A Content Funnel That Tripled 🚀 Our Leads (While 63% Of Businesses Still Struggle Without A Strategy)

Built by a Senior Director of Marketing and a Director of Product Growth who scaled unicorn-stage startups (Elemy $1.15B, Nulogy $400M). Full, end to end content playbooks to map your funnel, 3x your leads, and convert traffic into buyers.

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Ever Wondered Why Publishing Content Feels Like…

Spending hours on blogs, posts, or videos that get likes but never bring in a single sale...

Staring at your screen, wondering if any of this content will actually reach the right people...

Getting buried under conflicting “content marketing advice” while your ideas never turn into results...

Watching competitors with half your content generate leads and clients — while yours gets ignored...

The Real Reason Content Rarely Converts

Creating content that actually drives sales has nothing to do with working harder or posting more often. The real problem is:

Most businesses publish random posts instead of plugging them into a proven funnel strategy.

They focus on vanity metrics (likes and views) instead of building content that moves prospects toward buying.

They ignore the buyer’s journey — leaving huge gaps between awareness, trust, and conversion.

They overcomplicate things with too many platforms and tools, when what really works is a simple, structured funnel.

We’ve been there. We both worked inside unicorn-stage startups and saw firsthand how posting without a strategy produces zero results.

We've taken everything we've learned driving massive impact on small marketing teams with big targets, and built the Content-To-Customer Playbook—a system to turn content into buyers with answer-ready pages, proof-first copy, and deliberate distribution.

Now it’s productized for teams like yours.

Why The Content Conversion Engine Is the Ultimate Growth Strategy for 2025

Every successful online business is built on one foundation: trust created through valuable content.

And the fastest way to turn strangers into loyal customers? A proven content funnel that guides them step by step from awareness → trust → sales.

The Content-to-Customer Playbook isn’t just about creating more blogs or posts — it’s a complete system designed to:

Position you as the go-to authority in your niche with content that actually matters.

Build unshakable credibility by delivering content that solves real problems and nurtures trust.

Generate consistent leads and sales with content that’s structured to convert — even while you focus on scaling or stepping away.

Content funnels are the foundation of real online growth, and the entrepreneurs who build them systematically are generating serious results.

The Complete Step-By-Step System To Becoming A Successful Funnel Builder In 2025

The Converting Content Funnel Guide – The complete playbook showing you how to map, design, and launch funnels that turn content into conversions.

Funnel Mapping Blueprint – Step-by-step instructions to align every blog, post, and email with the buyer’s journey so nothing goes to waste.

Engineer BOFU Pages That Convert – A focused guide to building bottom-of-funnel pages that close the sale with proof, urgency, and irresistible CTAs.

Content Funnel Checklist – A clear action plan that ensures you never miss a crucial step when building your funnel.

Content Funnel Builder (AI Prompts) – Pre-built AI commands for research, copywriting, and strategy so you can create faster and smarter.

PLUS: If you join now, then you'll also get These Two Bonuses For Free!

Content Marketing Formula — Plan, Publish, Distribute – An operator’s primer that turns posts into products: cadence planning, topic selection, and distribution checklists so your content builds authority and drives sales—not just views.

AEO Formula — Be Discovered by AI – A practical playbook to structure pages for answer engines (Google, Siri, ChatGPT): question-first headlines, 50-word direct answers, and FAQ/HowTo schema so you win featured answers and turn that visibility into buyers.

$97 only $27 today -72%

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results

we scaled unicorn startups utilizing these exact methods

Why Most Content Marketing Fails

The truth? Most businesses aren’t failing because they don’t post enough — they’re failing because their content has no strategy behind it.

Here’s what usually happens:

They pour hours into blogs, videos, or posts… but none of it connects to a bigger plan.

Their content gets attention but doesn’t move prospects closer to buying.

Every new campaign feels like starting from scratch, instead of stacking on what’s already working.

They chase vanity metrics like views and likes, but those don’t pay the bills.

That’s why so many creators stay stuck spinning their wheels while others, using a content funnel, quietly turn every post into a step toward sales.

A Successful Funnel Builder Thinks Differently

The entrepreneurs who thrive online aren’t the ones posting the most content they’re the ones who turn every piece into part of a bigger funnel.

They don’t just publish blogs or videos and hope someone clicks. They design systems that guide prospects step by step toward becoming customers.

They don’t chase vanity metrics like likes or views. They focus on conversions building relationships, trust, and sales.

Here’s what sets a funnel builder apart:

Maps content to the buyer’s journey so every post has a purpose.

Creates strategic touchpoints (blogs, emails, pages) that nurture instead of just inform.

Builds ecosystems of content that feed into offers, upsells, and repeat customers.

Understands the psychology of trust and proof, weaving it into every stage of the funnel.

Scales predictably, using a framework that compounds results instead of starting over each time.

This is why funnel builders rise above the noise while others stay stuck posting endlessly with nothing to show for it.

Because they treat content as a business system, not a hobby.

🤖

The Best Part?

You Can Do This From Your Kitchen Table.

Not long ago, building a content strategy that actually converted required a whole team — SEO experts, copywriters, designers, funnel builders, and paid ads specialists.

But in 2025, proven frameworks and simple tools have changed the game.

🔥 Today, one person can map a funnel, create strategic content, and launch a complete customer journey — working solo from anywhere with just a laptop.

That’s why this approach is exploding right now. The demand for content that sells is higher than ever, and the people who master building funnels are the ones positioned to grow the fastest.

If you’re ready to stop wasting time on random content and finally build a funnel that sells, click the button below and I’ll see you inside The Content-To-Customer Playbook 👇

Our Story

We’re Sam & Daisy - two start-up veterans turned growth strategists.

We learned content and growth the hard way: not in classrooms, but inside tiny teams tasked with delivering outsized results at venture-backed startups.

Daisy was the first marketing hire at Nulogy (B2B SaaS), building the growth engine from zero - no agency, no brand army, just results. She turned content into leads into demos into clients, and didn't stop at just web traffic. She’s since led launches across multiple products and built Adventure with the Kims, growing to 7,000+ followers and 100+ leads in just 30 days.

Sam joined Elemy as employee #10 and became its first Product Growth Leader, wiring conversion directly into the product, pages, and messaging. He’s scaled multiple venture-backed startups and built CookingAppa, now at 17K+ followers—grown purely through organic, high-performing content.

All that to say, we know that when you’re early-stage, there’s no headcount, no time, no excuses. So we built systems that actually worked for small teams:

Map every piece to TOFU → MOFU → BOFU so nothing ships without a job.

Write answer-ready pages that rank and convert.

Use proof-first copy and objection-driven FAQs to close buyers faster.

Distribute deliberately in the first 48 hours so every asset compounds.

These same frameworks scaled startups to unicorns, and fueled our own creator growth.

Once we applied startup-grade systems to Instagram, posts stopped being random and started driving real results, even while we slept.

Now, we’ve productized those exact playbooks into simple, actionable PDFs, so small businesses can grow like startups, without big teams or big budgets.

If you’re tired of guessing and taking stabs in the dark, we get it. This is what we wish we had when we were the whole team.

Let’s build content that sells - like a startup, with a small team.

— Sam Kim & Daisy Jiang

Everything You Need To Get Started As A Confident Funnel Builder

1. The Converting Content Funnel Guide

Your master playbook for mapping and building funnels that turn content into conversions.

2. Funnel Mapping Blueprint

Step-by-step framework to align your blogs, posts, and emails with the buyer’s journey.

3. Engineer BOFU Pages That Convert

Proven strategies for designing bottom-of-funnel pages that actually close sales.

4. Content Funnel Checklist

Never miss a critical build step

5. Content Funnel Builder (AI Prompts)

Pre-built AI templates to speed up research, copywriting, and content ideas.

6. BONUS: Content Marketing Formula

A practical primer for planning, producing, and marketing content like an operator—not a hobbyist.

7. BONUS: The AEO Formula - Get Discovered by AI

Your starter kit for Answer Engine Optimization—structure pages so Google, Siri, and AI tools pick you as the answer.

Here’s Where You’ll Be With The Content-To-Customer Playbook

Get The Content-To-Customer Playbook for only ~~$97~~ $27 today!

Week 1: Clarity

You’ll map your funnel, identify your audience’s buyer journey, and finally understand what content you need and what you don’t.

Week 2: Structure

You’ll put the framework in place: mapping blogs, posts, and emails to each funnel stage so everything works together instead of sitting scattered.

Week 3–4: Conversions

You’ll start optimizing BOFU pages, plugging in email sequences, and aligning content with buyer intent, watching your funnel turn into a system that generates leads and sales on autopilot.

Who Is This System For?

This system is PERFECT for you if:

You’re tired of posting content that gets likes but never brings in clients.

You want a proven step-by-step framework that shows you how to map, build, and launch a funnel that actually sells.

You’re ready to turn your blogs, posts, and emails into a system that works for you 24/7.

You’re serious about building a business where your content drives predictable leads and sales.

❌ It's NOT for you if:

You’re looking for an overnight hack or shortcut that magically makes sales.

You’re unwilling to follow a proven framework and prefer to keep guessing.

You want vanity metrics (likes and views) instead of real conversions.

BUILD YOUR FUNNEL EMPIRE

Not only have we implemented these systems for unicorn tech companies, but we’ve also talked to many content creators both at other companies or content creators to understand what works and what doesn't work.

We’ve been through the painful trial and error of publishing posts that went nowhere, spending months on campaigns that never converted, and watching our analytics stay flat.

But here's what I discovered:

The people building real businesses aren’t the ones with the flashiest content or biggest followings — they’re the ones with systematic funnels that guide people from awareness → trust → sales.

People with a small following were making thousands of dollars, whereas people with hundreds and thousands of followers were barely making enough money to get by. That's because it's not about the content - it's about the system.

This system is exactly what I wish someone had handed me when I was stuck. No fluff. No theory. Just the proven frameworks that work.

Your 30-Day Risk-Free Guarantee

I get it — investing in another system can feel risky. That’s why I want to take all the pressure off you.

Join The Content-To-Customer Playbook, go through the training, use the checklists, apply the framework to your content… and if after 30 days you don’t feel crystal clear on how to build a funnel that actually brings in leads and sales, just send me a quick email at [email protected].

I’ll give you a full refund on the spot.

No tricks. No hassle. Just a simple promise: if this doesn’t help you, you don’t pay.

Because I only want students who see real results and are excited to keep going.

still got questions?

I’m a complete beginner — will this work for me?

Absolutely. The Content-To-Customer Playbook was designed for beginners and advanced creators alike. You don’t need tech skills or a big audience — the system shows you exactly what to do, step by step.

Do I need to buy expensive tools?

No. Everything inside can be implemented with free or low-cost tools.

How quickly will I see results?

That depends on how fast you implement, but expect you to see new leads within 2–4 weeks once they set up their funnel steps.

Is this just theory, or will I get actionable steps?

This is 100% action-driven. You get guides, checklists, and prompts that walk you through exactly what to create and where to place it in your funnel.

What if it doesn’t work for me?

You’re covered by our 30-day guarantee. If you don’t feel confident about building your funnel after applying the steps, just email [email protected] and we’ll refund you in full.

🚀 The Content-To-Customer Playbook Is The Proven System That Actually Works!

This is your opportunity to master the exact framework that transforms ordinary content into a predictable funnel that attracts leads, builds trust, and drives sales — even while you’re not working.

Get The Content-To-Customer Playbook for only ~~$97~~ $27 today!