Most welcome email sequences sit in people's inboxes and do nothing. This one converts. This is the exact 6-email welcome sequence Northbound Labs uses to turn lead magnet downloads into paying customers - converting at 7.22%, more than 2× the industry average for welcome series. Every email in this kit is ready to use in two ways: copy our verbatim emails as a proven structural model, or use the fill-in-the-blank templates to build your own version from scratch. A pre-written AI prompt is included so you can generate a fully customized version for your business in minutes. What's inside:

All 6 emails, verbatim - the exact copy we use, with open rates ranging from 46–63% and click rates up to 15%
Fill-in-the-blank template for every email - structured to work for any niche, offer, or audience
Full list of variables to complete for each email so nothing gets missed
A "why this works" strategic note per email explaining the psychology behind it
A ready-to-use AI prompt to generate your entire custom sequence automatically
A pre-launch checklist so your sequence is set up correctly before it goes live

This is for you if:

You have a lead magnet but your email sequence isn't converting downloads into buyers
You're setting up your first nurture sequence and want a proven framework to model
You've bought email templates before and found them too generic to actually use

Delivered as a PDF + editable Google Sheets file.